CreditMantri Featured in Media

CreditMantri Featured in Media

CreditMantri Featured in Media

It is great when a start-up gets mentioned in the media – more so in the national media. CreditMantri was featured in the ‘Small Biz’ section of the Economic Times today and it set me thinking about the constraints and advantages that start-ups face when marketing, advertising and raising general awareness about the company.

Every start-up wants to widen its customer base in order to increase revenues. Unfortunately, every startup faces the problem of budgeting for advertising and marketing to reach those new customers! There are so many areas that we need to spend on – hiring people, upgrading technology, office infrastructure, etc. that brand building tends to get relegated lower down on the list. We like to focus our spending on improving our existing customers’ experience with us so that they can get the best possible service. However, this often means that little is left over for the big-budget brand building that is often required.

That is why any acknowledgement of our company and our work is always welcome as it reaches thousands, if not hundreds of thousands, of readers across the country and lets them know about what we do. Being featured in a leading national business daily is good news for any company, but especially so, for a revenue-constrained start-up.

Social media has been a huge bonus for start-ups. It is possible to spread the word on Facebook, Twitter and so on. Social media is a double –edged sword. If you have an excellent product and service (I like to think we do at CreditMantri), the word of mouth spread on social media can be better at getting in customers than paid-advertising. However, a poor product can lead to equally rapid spread of criticism and negative publicity.

So whether your brand-building budget is huge or non-existent, your visibility and reputation is only as good as your product.

Add a Comment

Thanks for your comment. Your comments will be posted on admin approval.

Comments (0)

As part of our efforts to make the end consumer services affordable and available at price points which are favourable to the customer, CreditMantri may receive fees / commissions from lenders.

CreditMantri ™ is a registered trademark of CreditMantri Finserve Private Limited. All Rights Reserved. Product name, logo, brands, and other trademarks featured or referred to within Credit Mantri are the property of their respective trademark holders.

CreditMantri was created to help you take charge of your credit health and help you make better borrowing decisions. We support customers with every kind of credit profile - those who are new to credit and have a minimal or nonexistent record; those who have a problematic history; and those who already enjoy a healthy profile. If you are looking for credit, we will make sure you find it, and ensure that it is the best possible match for you. How do we help you? We enable you to obtain your credit score instantly, online, real time. We get your Credit Score online and provide a free Credit Health Analysis of your CIBIL or Equifax report. Based on the analysis, we help you discover loans and credit cards best suited for your credit profile. We help you understand your Credit Profile, Credit Information Report (CIR) and know where you stand. We are a one-stop shop for all your credit needs. We make it easy for you to browse through and compare the various financial products on offer on the market; access our free and user-friendly online tools; and finally, enjoy a stress-free application process with quick approvals. We ensure that you have a better shot at getting an approval for a loan or credit card you apply since we match the lender’s criteria to your credit profile. We help you avoid loan rejection by carefully determining your eligibility and matching you with the right lender/product. We achieve this with a cutting edge combination of data science and technology that ensures that both lenders and borrowers have a transparent common platform to make their decisions. We treat your data with the utmost confidentiality and will never share or sell it to anyone. That is our CreditMantri guarantee. Our dedicated and best-in-class customer service will go the extra mile (or two) to support you on every step of your credit journey. Our 1 Million happy customers are our best testimonial.

CreditMantri is India’s No. 1 site for Credit Analysis and Free Credit Score Online. Let us help you take control of your credit goals and unlock the door to your financial freedom.